Robert Pearson writing in Security Technology and Design says that the security badge indicates a great deal about the security department. It reflects the quality of the security program and the level of support the security department receives from upper management. If the badge is not well designed, it is apparent that it is more an instrument of necessity than a part of an orchestrated security program, and this may make the company a target for criminals. A poorly designed badge may also be easy to counterfeit.
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http://www.allbusiness.com/management/risk-management/10573577-1.html