Tuesday, August 7, 2007

Reputation Is a Key Source of Competitive Advantage - Are You Contributing to Your Company's Reputational Risk Management Programme?

There's a cautionary tale of a company which, every year, asked its managers to rate the risks they feared on the basis of potential financial damage. Then one year, they added the reputational dimension.

The result: a list several times as long, and with impact several times as severe. And the company's response?

It ditched the reputation exercise. Some things, it seems, are just too scary to contemplate. Further reading can be obtained at:

http://www.theregister.co.uk/2006/05/22/reputational_risk/
http://news.bbc.co.uk/1/hi/business/4697854.stm
http://www.continuitycentral.com/feature0357.htm

Reputational risk management is just one of the diverse areas of corporate risk management addressed in the forthcoming Security Management Stage 3 (Strategic Skills) Course, 24 September - 5 October 2007.