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One facet of enterprise risk management is the management of reputation risk. It has been said of corporate reputation that it takes 20 years to build, and just five minutes to destroy.
The art of good reputation risk management is ensuring that stakeholder expectations are positive and their expectations are well managed all of the time. A good reputation makes people more likely to want to transact with an organisation, whether as a customer, client, investor or stakeholder.
An excellent, informative and easy-to-understand guide to reputation risk management can be downloaded from:
http://www.senatecommunications.co.nz/files/Reputation_Management_Report-FINAL.pdf