Tuesday, October 23, 2007

“It Takes 20 Years to Build a Reputation and Five Minutes to Ruin It. If You Think about That You’ll Do Things Differently.”

Risk management training is an essential element of ARC courses. Security Management Stage 1 presents a standard model for security risk management, since adopted by many organisations across the world. Stage 2 compares and contrasts different security risk management methodologies, while Stage 3 looks examines the broader concept of enterprise risk management.

One facet of enterprise risk management is the management of reputation risk. It has been said of corporate reputation that it takes 20 years to build, and just five minutes to destroy.

The art of good reputation risk management is ensuring that stakeholder expectations are positive and their expectations are well managed all of the time. A good reputation makes people more likely to want to transact with an organisation, whether as a customer, client, investor or stakeholder.

An excellent, informative and easy-to-understand guide to reputation risk management can be downloaded from:

http://www.senatecommunications.co.nz/files/Reputation_Management_Report-FINAL.pdf